AGR seal: A look behind the scenes

The AGR seal of the Aktion Gesunder Rücken e.V. (Campaign for Healthier Backs) can be found on all our baby carriers - and even on our stroller, the newly updated Metro Compact City Stroller. In fact, it's currently the only stroller on the market with this accreditation!

A committee of medical and therapeutic experts from a variety of fields certifies that our products are ergonomically optimal - both for the wearer and the children. But what exactly does a carrier have to accomplish to receive the seal? We want to explain this to you in more detail with our newborn carrier, the Ergobaby Embrace.

Before the AGR experts award the much-desired

Everything You Need To Know About the Ergobaby Natural Curve Nursing Pillow

Our award-winning Natural Curve Nursing Pillow has a whole range of uses and features that make it an essential piece of kit for any parent or caregiver!

But why is it so great? What made it win Well here are just some of the things that our Natural Curve Nursing Pillow a cut above the rest...

Firm, supportive pillow - ✅

Super-soft cover - ✅

Helps reduce slouching - ✅

Multiple feeding positions - ✅

Useful for both breast and bottle feeds - ✅

Supports tummy to tummy positioning - ✅

Carrying handle for easy transport - ✅

Can be used for tummy time as baby grows (from approx 6 months) - ✅

Cover is machine washable - ✅

Variety of styles and patterns to suit everyone - ✅

You can

Mini-fashion: Blue Blooms for Spring

Spring has fully sprung and our Doll Carrier in Blue Blooms is bang on-trend. We are freshening up our wardrobe with our favourite floral get-ups in mini fashion this season!

First up is this gorgeous woven dress from Joules, it's super soft and a great all-rounder for any occasion! And for those times when a dress just isn't practical we can't get enough of this brilliant jumpsuit from George at ASDA: denim - tick, florals - tick, what's not to love? And bucking

Everything You Need to Know About The Ergobaby Omni 360: the Ultimate, All-in-One Baby Carrier

Whether you already have an Omni 360 or are weighing up whether or not it's the carrier for you, we have all the information you need about our best-selling, award-winning baby carrier.

The most important thing to know about the Omni 360 carrier is that it can be used from newborn to toddler and offers all four carry positions. We work with babywearing educators and doctors to develop all our products and the Omni 360 is no different. It's an all-in-one baby carrier, designed for the ultimate baby and parent comfort, as well as ease of use.

So here it is, everything you need to know about the Ergobaby Omni 360. In no particular order:

• Adapts to baby’s growth: Newborn to toddler (7-45 lbs / 3.2-20 kg), no infant insert needed

Metro 2020: Back with New Strength and Fresh Ideas

There has always been a breeze of fresh air blowing through the merry month of May, and this year is no different. And this time the fresh'n up is for our #naptimeextraordinaire, #onehandfolder, #spacemiracle, #bootspacemaximiser and #corridorconqueror... the Metro Compact City Stroller.

The new 2020 model comes with a number of updates and two captivating new colours. Joining the classic Grey and Black colourways, this summer rings a softer bell with the Metro 2020 in Plum and Marine Blue. Plum is a gorgeous plum purple tone while the Marine Blue model is a matt petrol blue tone.

Expert Advice of the Month:

Baby’s first layette: What do you really need when you become a parent?

Bed? Dummy? Bathtub? Pram? Nappies? When a new member joins the family, the thoughts of the expectant parents revolve around one question: What do we have to do so we are ready for the little miracle and have a good start as a family? Parents expecting their first offspring are often overwhelmed by the flood of information coming their way. Also, large acquisitions are synonymous with lots of money, which is why we want to help dial down the “useless” stuff to a minimum.

For this reason, our expert and midwife Katrin from our German team wrote down what you need for a seamless start with your baby, and where you can scrimp. In today's experts'

Ten Ways to Better, Safer Sleep

Safe sleep is something all parents think about, and something parents many experience anxiety about. Whether your child is sleeping in your room, co-sleeping, or sleeping in their own room, the aim is always to reduce the risk of SIDS by putting them down to sleep in a safe environment. And knowing they are as safe as can be will hopefully mean you can sleep better too!

Here are some safe sleep tips :

1. Always place baby on their back to sleep, with their feet close to the end of their cot, crib or moses basket (“feet to foot”).

2. The ideal room temperature is between 16-20°C.

3. Cot bumpers, bulky bedding and soft toys should be removed, as these can be a suffocation hazard.

4. Keep your baby away from smoke throughout your pregnancy

Ask the Expert | The 4th Trimester

Explanations and Tips for the Months After Birth

This week is European Babywearing Week, and the theme is “4th trimester and beyond”. But what’s behind the term "4th trimester"? Isn’t a pregnancy actually 9 months long, which is 3 trimesters (1 trimester = 3 months)? Thankfully, our midwife and babywearing expert Katrin has plenty of information to share all about this time. In today's expert tip, she describes everything parents need to know about the development of their baby during pregnancy and especially in the period immediately after birth. And she reveals what parents can do for their offspring in this 4th trimester.